Poppins

About Poppins

Message

We are a company that supports working women with EduCare and nursing services.

Founded by my mother Noriko Nakamura, Poppins was born out of her pressing need to find trusted care for me as a child. The company’s forerunner, the Japan Association for Female Executives (JAFE), was established in 1985, followed by Poppins in 1987. Ever since, Poppins has continued to launch a wide range of services stemming from the challenges encountered in our own lives, including my own incomparable experience caring for my grandparents. Countless women continue to work for the future despite the emotional burden of being taken away from young children, sick family members, or household duties. Since the company’s founding, we have remained committed to our mission of supporting these working women. As well as being the first in Japan to train and arrange nannies (educational babysitters), Poppins is the country’s only provider of comprehensive services that cater to working women and new needs, from VIP care services for the elderly to licensed nursery schools, after school facilities, and international schools. We are entrusted with the precious lives of children and family members. Poppins not only looks after the children that will shape our future on the global stage, but offers added value to make their lives more radiant. With the utmost love and dedication, we also support those who worked hard to build the foundations for Japan today. That is our mission. More than 30 years after our company was established, working women are now the majority in Japan. At the same time, there also exists a deep-rooted unconscious bias that dictates who women should be, as mothers, wives, and individuals. We want to keep striving to eliminate these biases. At Poppins, we have always believed that our origin and growth engine is love. We will continue seeking to improve the quality of our services by sincerely listening to our customers' innermost concerns. When women flourish, society flourishes, and the world is transformed.

At Poppins, the growth engine that drives this change is love.

We will continue seeking to improve the quality of our services by sincerely listening to our customers' innermost concerns.

Corporate Profile

Poppins Group Philosophy Our firm shall strive to contribute to society through providing the highest standard of EduCare and elderly care services.
Service Policy “To Be as One” — A service that listens to the voices of the customers’ hearts, and answers their needs with care. “To Act with Love” — A service full of love and respect, encompassing the customer with our kindness “To Be Reliable” — A service that is both trustworthy and irreplaceable. “To Never Compromise” — A service that is devoted to constant improvement
Quality Policy To contribute to society through providing the highest standard of EduCare and elderly care services.

1. Strengthen human resource development 2. Provide an accident and injury-free service all year-around 3. Improve customer satisfaction

Poppins Corporation

Location Hiroo Plaza 5F 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 Japan
Established October, 2016
President and CEO Maiko Todoroki
Main subsidiaries Poppins Corporation Poppins FamilyCare Inc. Poppins Professional Inc. Poppins Sitter Co., Ltd. Wish Inc. Hoikushi GO Inc.

Poppins Educare Inc.

Location Headquarter） Hiroo Plaza 5F 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 Japan Osaka (Branch Office) SeiwaUmeda Building 10F 2-12-7 Sonezaki kita-ku Osaka-fu 530-0057, Japan Nagoya (Branch Office) Nagoyaekimaesakuradori Building 4F 3-26-8 Meieki Nakamura-ku Nagoya-shi 450-0002, Japan
Description of Services ◆ Child-rearing Support Services Poppins Nursery School (Accredited Nurseries) Poppins Kids Room (Commercial Facilities, Hotel In-house Day-care Centers) Corporate In-house Nursery Facilities University In-house Nursery Facilities Hospital In-house Nursery Facilities Poppins EDU School (Test Preparation Classes for Kindergarten and Elementary School) Poppins International Preschool Poppins Active Learning School (School for Early Childhood Education) Poppins After School (After-school Classes) ◆Child-Rearing Business Consulting Support for Reconstruction, Management and Establishment of Nursery Facilities Temporary Placement of Child-Care Professionals
Established March, 1987
Capital 96.57 million Yen
President Atsushi Tamura

Poppins FamilyCare Inc.

Location Headquarter） Hiroo Plaza 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 Japan Osaka (Branch Office) SeiwaUmeda Building 10F 2-12-7 Sonezaki kita-ku Osaka-fu 530-0057, Japan Nagoya (Branch Office) Nagoyaekimaesakuradori Building 4F 3-26-8 Meieki Nakamura-ku Nagoya-shi 450-0002, Japan Ashiya） 33-1 yamate-cho ashiya-shi 659-0096, Japan Poppins Service Kyoto） 8 Kinugasa-cho Kinugawa Kita-ku Kyoto-shi 603-8485 Japan
Description of Services ◆ Child-rearing Support Services Poppins Nanny Services (Babysitting Educators) ◆Elderly Care Support Services Home Care Services for Seniors (Poppins VIP Care) Daytime Care Services
Established July, 2021
Capital 90.00 million Yen
President Yutaka Yamakawa

Poppins Professional Inc.

Location Headquarter） Hiroo Plaza 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 Japan Osaka (Branch Office) SeiwaUmeda Building 10F 2-12-7 Sonezaki kita-ku Osaka-fu 530-0057, Japan Nagoya (Branch Office) Nagoyaekimaesakuradori Building 4F 3-26-8 Meieki Nakamura-ku Nagoya-shi 450-0002, Japan
Description of Services ◆Poppins International Institute for Child Sciences (PIICS) ◆Domestic Training Seminars Performance of Research for National Gov’t, Local Govt, and Educational Institutions. ◆Overseas training Provision of Overseas Training and Study-Abroad Programs to Staff of Nursery and/or Preschool Facilities Performance of Research for National Gov’t, Local Govt, and Educational Institutions.
Established July, 2021
Capital 90.00 million Yen
President Yasuko Koda
Location

  • Headquarter

    Hiroo Plaza 5F 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 Japan TEL: +81-3-3447-2100　FAX：+81-3-3447-1812 Map

  • Osaka (Branch Office)

    SeiwaUmeda Building 10F 2-12-7 Sonezaki kita-ku Osaka-fu 530-0057, Japan TEL：+81-06-6367-2100　FAX：+81-06-6367-2105 Map

  • Nagoya (Branch Office)

    Nagoyaekimaesakuradori Building 4F 3-26-8 Meieki Nakamura-ku Nagoya-shi 450-0002, Japan TEL：+81-52-541-2100　FAX：+81-52-541-2112 Map

  • Ashiya

    33-1 yamate-cho ashiya-shi 659-0096, Japan TEL：+81-797-26-8455　FAX：+81-797-38-4381 Map

  • Poppins Service Kyoto

    8 Kinugasa-cho Kinugawa Kita-ku Kyoto-shi 603-8485 Japan TEL:+81-75-461-2250 FAX:+81-75-461-2340 TEL:075-252-2100 FAX:075-252-0210

  • 【Overseas】Poppins U.S.A., Incorporated （PoppinsU.S.A., Inc.）

    2255 Kalakaua Avenue, Manor Room 3317 Honolulu, Hawaii 96815 U.S.A.

  • 【Kids Room】Poppins Keiki Hawaii

    2255 Kalakaua Avenue, Suite 435 Honolulu, HI 96815 U.S.A. （Sheraton Waikiki Hotel 4F Suite 435)

History

1985

Founded JAFE (Japan Association of Female Executives) Representative: Noriko Nakamura (Predecessor of JAFE Service Co., Ltd.).
1986 Adopted childcare curriculum in corporation with Norland College in England.

Started training nannies (educational babysitters).
1987 Founded JAFE Service Co., Ltd. Started providing in-home childcare services (for individuals).

Started daycare service in Secom center.
1990 Set up the first childcare room in the World Expo, “The International Garden and Greenery Exposition, Osaka 1990”.

Opened the Ashiya branch office.
1993 Corporate contracts with the Metropolitan Police Department, Ministry of Posts and Telecommunications, and Ministry of Finance.

Started in-home childcare services for corporate clients.
1994 Started a workplace childcare center in the pediatric division of Keio University Hospital.

Started a workplace childcare center at the St. Luke’s International Hospital.
1996 Change the company name to “Poppins Corporation Co. Ltd.”

Started in-home elderly care service “Poppins VIP Care”.
1997 Signed a corporate contract with Merrill Lynch Japan Securities.

Opened a workplace nursery “Koneko Nursery” at Yamato Transport Co., Ltd.
1998 Authorized by the Ministry of Health, Labor and Welfare as a school to train 2nd grade home helpers.

Opened “Poppins Nursery Yokohama”, a childcare center authorized by the city of Yokohama.
1999 Acquired ISO9001 Certificate for childcare and elderly care services. Opened 3 childcare centers in hospitals (Keio University Hospitals, Yokohama Kowan Hospital, Civilian Hospital).

Opened "Poppins Nursery Kotoen", a childcare center built in a station and a trial project subsidized by the Ministry of Health, Labor, and Welfare.
2000 Signed a corporate contract with Matsushita Electric Industrial Co., Ltd. Opened “Poppins Nursery JP Kozukue,” a childcare center authorized by the city of Yokohama. Opened 3 Kids Rooms in public facilities (Kobe Hankyu Department Store, Aqua City, Cerulean Tower) Opened 2 childcare centers in hospitals (Saiseikai Kanagawa-ken Hospital and Yokohama City University Hospital).

Approved as a in-home elderly care provider.
2001 Signed a corporate contract with Tokai Bureau of Japan Post. Opened “Poppins Nursery Kozukue”, a childcare center authorized by the city of Tokyo. Opened “Poppins Nursery Minami Machida” a condominium-style childcare center.

Was commissioned with "Utilization of IT for providing innovative service in the field of child and elderly care project" from Ministry of Economy, Trade, and Industry.
2002 Opened 3 childcare centers authorized by the city of Tokyo (Sangenjaya, Tsutsujigaoka, and Fuchu). “Poppins Nursery Kozukue” was recognized as the first privately run childcare center in Yokohama authorized by the national government.

Was commissioned with "the research study on the most effective assistance measures for child raising from the point of view of lifelong learning society" from Ministry of Education, Culture, Sports, Science and Technology.
2003 Opened a workplace childcare center for companies including Shiseido (consortium model).

Opened “Poppins Nursery Ichibancho”, a childcare center authorized by the city of Tokyo.
2004 Opened “Poppins Nursery Chofu”, a licensed childcare center, and 2 childcare centers authorized by the city of Tokyo (Higashi-shinagawa, Futakotamagawa)

Opened Poppins International Pre-School in Yebisu Garden Place.
2005

Opened 2 childcare centers authorized by the city of Tokyo (Komagata, Shimomaruko)
2006 Opened “Poppins Nursery Shin-urayasu”, a licensed childcare center. Opened 3 childcare centers authorized by the city of Tokyo (Minami-machida, Sumida, Musashino)

Opened 4 on-campus and workplace childcare centers (IKEA Japan, Nagoya University, Keio Group, etc.)
2007 Opened 5 childcare centers authorized by the city of Tokyo (Waseda, Asagaya, Kyobashi, Takanawa, Tachikawa) Opened 5 on-campus and workplace childcare centers (Takahashi Shoten, Mizuho Financial Group, Samantha Thavasa, Aisin Seiki, Hoyu)

Opened 2 childcare centers in public facilities (Karuizawa Prince Hotel, Jazz Dream Nagashima)
2008 Opened 2 childcare centers authorized by the city of Tokyo (Shibaura, Kichijoji) Opened 8 on-campus and workplace childcare centers (3 campuses of Tokyo University, Sophia University, Citigroup, Sumitomo Chemical, Sumitomo Electric (Osaka), Sumitomo Corporation)

Opened “Poppins Keiki Hawaii Kidsroom”.
2009 Opened 2 childcare centers authorized by the city of Tokyo (Tamagawa, Tsukishima)

Opened 13 on-campus and workplace childcare centers (Osaka City University, 2 locations at Nagoya University, Albion, Sysmex, Sumitomo Corporation, Sumitomo Chemical (Chiba),Sumitomo Electric, Disco, Tokai Rubber, Panasonic, Itochu Corporation)
2010 One childcare center scheduled to apply for an authorization by the city of Yokohama (Center Minami) 3 childcare centers scheduled to apply for an authorization by the city of Tokyo. (Musashino Towers, Sakura-shinmachi, Shiroganedai)

One on-campus / workplace childcare center scheduled to apply for an authorization (Marunouchi)

Related Activities

    • Japan Association for Female Executives
      Japan Association for Female Executives (JAFE) is a place where female managers and aspiring managers engage in information sharing and personal development to improve both their business lives as well as their personal lives. JAFE was established in 1985, the same year the Law for Equal Employment Opportunity of Men and Women was first implemented. JAFE is a pioneer organization dedicated to females in managerial positions.