ABOUT

ABOUT

Our Mission

We support any working women with the highest standards of EduCare and nursing services.

Maiko Todoroki
President and CEO / Maiko Todoroki

We are a company that supports working women with EduCare and nursing services.

The quality of our services is always at the very high standard.
Poppins was the first company in Japan to train and arrange nannies (educational babysitters), and we have also provided VIP care services for the elderly to support working women and respond to their new needs. We are also the only company in Japan to offer a full range of services, from licensed nursery schools to after school facilities and international schools, offering EduCare from the age 0.
Not only taking care of children who will create the future and spread their wings globally, but also providing them with added value. And on the other hand we also support the people who have built the foundations of the Japan of today.
We will accompany families so that they can live their own lives with confidence.
The source and growth engine of Poppins is "love", and this is our unchanging wish.
We will continue to improve the quality of our services by sincerely listening to our customers' heartfelt voices.

  • President and CEO
  • Maiko Todoroki
About Maiko Todoroki
From the age of 12, studied at a private boarding school in the UK before enrolling at King's College London.
Obtained MBA from INSEAD. After 25 years of working abroad in foreign finance and luxury goods (UK, France, Singapore), returned to Japan in 2012 to become a Poppins Corporation director. In 2018, appointed President & Representative Director, and member of the 2050 Economic and Social Structure Committee under the Industrial Structure Council at the Ministry of Economy, Trade and Industry.
In 2020, became President & Representative Director of Poppins Holdings Inc. (now Poppins Corporation), a director of the All Japan Childcare Services Association, and Vice-Chair of the Study Group for Japan's Tomorrow at the Japan Association of Corporate Executives. In 2021, served as both a coordinator at the Japan Association of Corporate Executives and Vice-Chair of its Regulatory and Competition Policy Committee.

Services

In-Home Services

Poppins Nanny Service

Poppins Nanny Service

Educational babysitter service nurtures sophistication and intelligence while caring for children

Poppins’ nanny services have been central to the group since its founding. Our nannies are child-rearing professionals who oversee a child’s development as “one of the family,” offering the finest standard of childcare services through high-quality EduCare (Education + Care). In 2016, Poppins’ round-the-clock support for working women through guaranteed same-day services was recognized at the Nihon Service Awards, receiving the Health, Welfare and Labor Minister’s Award. We cater to a wide range of clients, from individual members to government agencies and major corporations. Poppins also provides short-term services for events and in-home services for various municipalities seeking to alleviate nursery waiting lists, guaranteeing safe, high-quality childcare.

Poppins Sitter

Poppins Sitter

Babysitter matching service allows users to select sitters

Drawing on our expertise as Japan’s largest childcare provider, the Poppins Group offers a high-quality babysitting service that is both safe and convenient, allowing customers to easily select a sitter via their smartphone. Entering into contracts with both babysitters and parents allows us to fulfill our duty as the service provider by offering support in the event of a problem or complaint. Poppins helps to expand possibilities for children and their families, ensuring that those priceless “first time” moments of childhood are welcomed with smiles.

Poppins VIP Care

Poppins VIP Care

Fully customized home senior care services go beyond nursing

Poppins VIP Care is a fully customized home care service for seniors, addressing a broad range of concerns not only for the individual in need but also for supporting family members. Our staff meet rigorous requirements to ensure the highest standard of nursing and in-home care. These services can be freely combined as needed, including requests that cannot be accommodated by nursing-care insurance. Our range of options also features Poppins Nurse Care, which provides medical care support in the comfort of your own home, and solutions for corporate clients, including benefits programs (nursing care seminars/consultants, etc.) and executive care services for elderly directors.

EduCare Services

Nursery Schools & Education Facilities

Nursery Schools & Education Facilities

A comprehensive range of 320 nursery schools and educational facilities nationwide

With 320 locations around Japan, Poppins stands alone in operating a full range of nursery schools and educational facilities nationwide, from licensed nursery schools and Tokyo Metropolitan Government-certified daycare centers to after-school facilities, international preschools, and childcare facilities within corporate offices, universities, and hospitals.
Poppins also employs a unique EduCare method that blends education and childcare. Having developed the “Poppins Approach,” which incorporates leading global perspectives in early childhood education and neuroscience from institutions including Harvard University and Stanford University, we provide the ideal programs and environments to nurture the potential of each child.

Education, Training & Research

Poppins International Institute for Child Sciences(PIICS)

Poppins International Institute for Child Sciences(PIICS)

A research institute exploring the latest theories of childcare in a global society through a network of research centers and educational facilities in Japan and abroad

We continue to advance our early childhood education expertise, embodied in the “Poppins Approach,” by combining firsthand EduCare experience and joint research with distinguished educational institutions and researchers, both in Japan and abroad. Poppins also conducts research for local and national governments, and organizes overseas training for early childhood educators and aspiring instructors, including visits to Norland College (UK), Harvard University (US), Stanford University (US), and other leading institutions in the field.

Domestic Training

Domestic Training

Improving and developing Japan’s childcare environment through top-quality training tailored to client needs

Drawing on more than 30 years of experience in the childcare industry, Poppins conducts training for prefectural and city governments, as well as the Ministry of Health, Labor and Welfare. We strive to maximize the effect of our training by combining in-person group sessions with online training that incorporates e-learning and livestreaming.
In addition to public sector training, we also work to nurture childcare professionals and improve childcare capabilities across the country.

Consulting

Consulting

Using the Poppins Group’s long-established expertise to support childcare providers seeking to be the “preferred choice”

As nursery waiting lists shrink alongside declining birthrates, for the first time in Japan’s post-war era parents are able to be selective in choosing nursery schools. Poppins works with childcare providers who seek to be the preferred choice of customers, providing support for reforming facility operations and improving management. We utilize our diagnostic tools and extensive expertise in recruitment, training and administration to solve the challenges faced by individual corporations and schools. Backed by many years of experience and a commitment to the highest standards of EduCare, we provide advice that yields rapid results.

New Business Areas

Infertility prevention initiatives

Infertility prevention initiatives

As part of our efforts to halt Japan’s declining birth rate and create a society where women have greater agency over the timing of childbirth, we operate the ‘Poppins i-ce’ website to provide accurate information and educate the public about infertility prevention. Besides sharing the latest knowledge on treatment and prevention from Japan and abroad, we also offer private online consultations and develop checklists to promote preventative measures.
By providing support for prenatal concerns and challenges alongside childcare assistance, we hope to create a world of wellbeing where women can make choices with greater freedom.

Recruitment & Temporary Staffing

Supporting job transfers and recruitment for childcare professionals by sharing vacancies at nursery schools, preschools, as well as hospital and corporate daycare facilities

Supporting job transfers and recruitment for childcare professionals by sharing vacancies at nursery schools, preschools, as well as hospital and corporate daycare facilities

Personnel shortages present a social challenge on par with the declining birthrate, aging population, and nursery waiting lists. Poppins is helping to tackle this issue by developing a recruitment business specializing in the childcare, nursing care, and medical industries. Rather than merely listening to the plight of recruiters and job seekers, we work together to delve into the roots of their concerns. To eliminate mismatches, Poppins adopts a centralized approach in which a single advisor manages each case from start to finish.

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