ABOUT

ABOUT

Our Mission

We support any working women with the highest standards of EduCare and nursing services.

Maiko Todoroki
President and CEO / Maiko Todoroki

We are a company that supports working women with EduCare and nursing services.

The quality of our services is always at the very high standard.
Poppins was the first company in Japan to train and arrange nannies (educational babysitters), and we have also provided VIP care services for the elderly to support working women and respond to their new needs. We are also the only company in Japan to offer a full range of services, from licensed nursery schools to after school facilities and international schools, offering EduCare from the age 0.
Not only taking care of children who will create the future and spread their wings globally, but also providing them with added value. And on the other hand we also support the people who have built the foundations of the Japan of today.
We will accompany families so that they can live their own lives with confidence.
The source and growth engine of Poppins is "love", and this is our unchanging wish.
We will continue to improve the quality of our services by sincerely listening to our customers' heartfelt voices.

  • President and CEO
  • Maiko Todoroki
About Maiko Todoroki
From the age of 12, studied at a private boarding school in the UK before enrolling at King's College London.
Obtained MBA from INSEAD. After 25 years of working abroad in foreign finance and luxury goods (UK, France, Singapore), returned to Japan in 2012 to become a Poppins Corporation director. In 2018, appointed President & Representative Director, and member of the 2050 Economic and Social Structure Committee under the Industrial Structure Council at the Ministry of Economy, Trade and Industry.
In 2020, became President & Representative Director of Poppins Holdings Inc. (now Poppins Corporation), a director of the All Japan Childcare Services Association, and Vice-Chair of the Study Group for Japan's Tomorrow at the Japan Association of Corporate Executives. In 2021, served as both a coordinator at the Japan Association of Corporate Executives and Vice-Chair of its Regulatory and Competition Policy Committee.

History

1985 Founded JAFE (Japan Association of Female Executives) Representative: Noriko Nakamura (Predecessor of JAFE Service Co., Ltd.).
1986 Started training nannies (educational babysitters).
1987 Founded JAFE Service Co., Ltd.
Started providing in-home childcare services (for individuals).
Started daycare service in Secom center.
1990 Set up the first childcare room in the World Expo, “The International Garden and Greenery Exposition, Osaka 1990”.
Opened the Ashiya branch office.
1993 Corporate contracts with the Metropolitan Police Department, Ministry of Posts and Telecommunications, and Ministry of Finance.
Started in-home childcare services for corporate clients.
1994 Started a workplace childcare center at the St. Luke’s International Hospital.
Started a workplace childcare center in the pediatric division of Keio University Hospital.
Started International Diploma Course at Norland College in England.
1996 Change the company name to “Poppins Corporation Co. Ltd.”
Started in-home elderly care service “Poppins VIP Care”.
1997 Signed a corporate contract with Merrill Lynch Japan Securities.
Opened a workplace nursery “Koneko Nursery” at Yamato Transport Co., Ltd.
1998 Authorized by the Ministry of Health, Labor and Welfare as a school to train 2nd grade home helpers.
Opened “Poppins Nursery Yokohama”, a childcare center authorized by the city of Yokohama.
1999 Acquired ISO9001 Certificate for childcare and elderly care services.
Opened 3 childcare centers in hospitals (Keio University Hospitals, Yokohama Kowan Hospital, Civilian Hospital).
Opened "Poppins Nursery Kotoen", a childcare center built in a station and a trial project subsidized by the Ministry of Health, Labor, and Welfare.
2000 Signed a corporate contract with Matsushita Electric Industrial Co., Ltd.
Opened “Poppins Nursery JP Kozukue,” a childcare center authorized by the city of Yokohama.
Opened 3 Kids Rooms in public facilities (Kobe Hankyu Department Store, Aqua City, Cerulean Tower)
Opened 2 childcare centers in hospitals (Saiseikai Kanagawa-ken Hospital and Yokohama City University Hospital).
Approved as a in-home elderly care provider.
2001 Signed a corporate contract with Tokai Bureau of Japan Post.
Opened “Poppins Nursery Kozukue”, a childcare center authorized by the city of Tokyo.
Opened “Poppins Nursery Minami Machida” a condominium-style childcare center.
Was commissioned with "Utilization of IT for providing innovative service in the field of child and elderly care project" from Ministry of Economy, Trade, and Industry.
2002 Opened 3 childcare centers authorized by the city of Tokyo (Sangenjaya, Tsutsujigaoka, and Fuchu).
“Poppins Nursery Kozukue” was recognized as the first privately run childcare center in Yokohama authorized by the national government.
Was commissioned with "the research study on the most effective assistance measures for child raising from the point of view of lifelong learning society" from Ministry of Education, Culture, Sports, Science and Technology.
2003 Opened a workplace childcare center for companies including Shiseido (consortium model).
Opened “Poppins Nursery Ichibancho”, a childcare center authorized by the city of Tokyo.
2004 Opened “Poppins Nursery Chofu”, a licensed childcare center, and 2 childcare centers authorized by the city of Tokyo (Higashi-shinagawa, Futakotamagawa)
Opened Poppins International Pre-School in Yebisu Garden Place.
2005 Opened 2 childcare centers authorized by the city of Tokyo (Komagata, Shimomaruko)
2006 Opened “Poppins Nursery Shin-urayasu”, a licensed childcare center.
Opened 3 childcare centers authorized by the city of Tokyo (Minami-machida, Sumida, Musashino)
Opened 4 on-campus and workplace childcare centers (IKEA Japan, Nagoya University, Keio Group, etc.)
2007 Opened 5 childcare centers authorized by the city of Tokyo (Waseda, Asagaya, Kyobashi, Takanawa, Tachikawa)
Opened 5 on-campus and workplace childcare centers (Takahashi Shoten, Mizuho Financial Group, Samantha Thavasa, Aisin Seiki, Hoyu)
Opened 2 childcare centers in public facilities (Karuizawa Prince Hotel, Jazz Dream Nagashima)
2008 Opened 2 childcare centers authorized by the city of Tokyo (Shibaura, Kichijoji)
Opened 8 on-campus and workplace childcare centers (3 campuses of Tokyo University, Sophia University, Citigroup, Sumitomo Chemical, Sumitomo Electric (Osaka), Sumitomo Corporation)
Opened “Poppins Keiki Hawaii Kidsroom”.
2009 Opened 2 childcare centers authorized by the city of Tokyo (Tamagawa, Tsukishima)
Opened 13 on-campus and workplace childcare centers (Osaka City University, 2 locations at Nagoya University, Albion, Sysmex, Sumitomo Corporation, Sumitomo Chemical (Chiba),Sumitomo Electric, Disco, Tokai Rubber, Panasonic, Itochu Corporation)
2010 Opened Poppins Active Learning School in Tokyo Midtown.
2011 Opened 11 childcare and educational facilities including "Poppins Nursery School Itami", the first licensed nursery school in the Hanshin area.
Head office relocated to Hiroo Plaza (Hiroo, Shibuya-ku) and name changed to Poppins Co.
Started basic training for childcare for mothers.
2012 Designated as an in-home care support office (Ashiya branch).
Opened 12 childcare and education facilities.
Opened "Poppins Training Center" in Tateshina, Nagano.
Poppins Fellowship" was established at the Graduate School of Education, Harvard University, USA.
2013 Opened 17 childcare and educational facilities.
Published "Poppins Approach" as a textbook for childcare staff
2014 Opened 21 childcare and education facilities
Saitama contracted Poppins for the "Emergency Project for Securing Human Resources for Childcare Workers".
Opened "Poppins Active Learning International School" (PALIS) in Yebisu Garden Place
Opened "Poppins Ashiya Salon", a mansion-style day service facility in Ashiya.
Kanagawa contracted Poppins to conduct a "Feasibility Study on the Transition to Licensed Childcare" and a "Reemployment Promotion Project for Potential Nursery Teachers and Kindergarten Teachers".
2015 Opened Poppins' first licensed nursery school "Poppins Nursery School Sapporo Shiroishi" and 13 other childcare and education facilities in Hokkaido
Published the 2nd edition of Poppins Approach "Educare from 0 years old: An invitation to childcare where all children can grow".
Opened Osaka branch.
2016 Opened "Poppins Nursery School Tennoji", the first licensed nursery school in Osaka City, and 11 other childcare and educational facilities.
Awarded the Minister of Health, Labour and Welfare Prize at the 1st Japan Service Awards by Poppins Nanny Service.
Founded of Poppins Holdings Inc.(now Poppins Corporation)
Noriko Nakamura became Representative Director and CEO (currently Representative Director and Chairman)
2017 Opened a new record number of 27 childcare and education facilities, including company-led childcare centers.
Nakamura chairs the organizing committee for the 2017 Global Summit of Women in Tokyo.
The event was a success with a record number of 1,600 guests from 62 countries and the first ever party held at the Geihinkan.
Started "Poppins Housework Support Service.
Started "Poppins Nurse Care".
Poppins Holdings acquired "Smart Sitter Inc.(now Poppins Sitter Co., Ltd.)", which operates a babysitter matching website, as a subsidiary.
2018 The 30th anniversary of Poppins
Representative Director and President Maiko Todoroki appointed at Poppins Co.
Opened a new record number of 27 childcare and education facilities, including 23 company-led childcare centres, to operate 210 facilities nationwide
Founded "Houikushi Go Inc.", a recruitment company for childcare workers.
2019 Poppins Holdings Inc. acquired Wish Inc., which operates childcare centers and schoolchildren, as a subsidiary.
Poppins Group operates 301 childcare and educational facilities and 5 facilities for the elderly.
Opened 14 childcare and educational facilities including company-led childcare centers.
2020 Poppins Holdings Inc. listed on the Tokyo Stock Exchange.
2021 Started "Preconception Care."
Founded of Poppins FamilyCare Inc.
Founded of Poppins Professional Inc.
2022 Changed company name from "Poppins Holdings Inc." to "Poppins corporation"
Changed company name from "Poppins Corporation" to "Poppins Educare Inc."
2023 Moved from the Tokyo Stock Exchange Prime Market to the Standard Market.
2024 Opened two large licensed daycare centers, “Poppins Nursery School HARUMI FLAG PORT VILLAGE” and “Poppins Nursery School Lala Terrace HARUMI FLAG” on the site of the former Tokyo 2020 Olympic and Paralympic Village.
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