ts fromInsighSILICON VALLEYvol.03The Consumer Electronics Show (CES) held annually in Las Vegas every year since 1998, had a strong presence this year - with over 100,000 attendees and 1,000 new companies kicking off the new year with the fanfare of technology industry innovation and futuristic buzz. With the theme of “Human Security for All” (that encompassed key topics around “Sustainability) many of the major spotlights were on EVs (Electric Vehicles), Smart Homes and the various ways that the Metaverse will impact how we work live and play. Sustainability was a key theme among many of the major CES exhibitors – from Panasonic, SK Group, Canon, Samsung, LG and more. In fact, Panasonic used CES to announce their Green Impact initiative – a commitment to directly and indirectly decarbonize society globally. They, and other large computer electronics and network communication equipment manufacturers, recognize the key roles they play both in impacting the environmental footprint of their manufacturing supply chain and processes (with Net Zero commitments and goals), as well as in powering industry solutions for how both consumer and business customers can be Greener. In the same spirit, the Smart Home featured prominently across these large booths, with kitchen, bathroom and living room products promising more energy and waste efficient appliances and infrastructure. Moreover, these leading electronics companies are focusing on interoperability of devices and applications across a more complete ecosystem, which makes total data intelligence more accessible for future innovations towards Sustainabile living. 15 years ago, CES only had one automaker present at the show. This year, there were more than 300 companies the automotive space showcasing new and sustainable innovations inside and outside the vehicle. BMW made headlines with its new concept EV, the BMW i Vision Dee (Dee for Digital emotional experience), that has a color-changing exterior body, and a windshield that can be a used also as a digital display. Sony and Honda unveiled the first concept EV from their joint ventured called “Afeela” that can detect the mood of the driver and has a narrow display external screen for drivers to interact with the outside world. Meanwhile, this yearʼs CES also unveiled Askaʼs $789,000 flying car, with pre-orders underway, and is expected to be approved by the US Federal Aviation Administration for real-world utility very soon.Now, given the increased buzz around digital experiences during the pandemic, I was not surprised to see more AR/VR and Mixed Reality systems and devices than ever before at CES – including new entrants into the growing arena such as TCL and Razer. Some of the greatest excitement was around TCLʼs RayNeo X2 AR glasses that promises augmented reality capabilities in a form factor that look more like normal glasses. And concepts around Mixed Reality with the Metaverse were peppered throughout the event, notably with Sony powering a stage for visitors to integrate themselves (their entire body!) into a sports digital experience almost instantly and seamlessly.While this yearʼs CES was about 75,000 attendees less before the pandemic in 2020, the energy and excitement of exhibitors and visitors were tremendous. And with the frequent messaging of Sustainability, the event had a particularly purpose-driven tone. I returned home from the show with a refreshed outlook that the digital experiences that have (accelerated by Covid) become deeply engrained in how we work, live and play, will also ensure that future generations will continue to thrive and innovate. Fortunately, CES 2023 demonstrated that consumers have more ways every day to make the right choice for that future to be realized.Poppins Corporation 5-6-6 Hiroo Plaza 5F, Hiroo, Shibuya-ku, Tokyo, 150-0012, Japan edu-carenews@poppins.co.jp www.poppins.co.jp/hldgs/en/Poppins Corporation supports the Sustainable Development Goals (SDGs)Rika NakazawaBest-selling author, and women leader in the tech industry, Rika grew up in Tokyo with German and Japanese parents, and moved to the US to attend Princeton University. She has worked globally for more than 20 years at industry leading enterprises. Rika is currently Group Vice President New Venture & Innovation Team at NTT. Most recently Rika has been investing in women entrepreneurs and actively supporting women to pursue board leadership. Her book, “Dear Chairwoman” was an Amazon Best Seller in 2022.FacebookInstagramPOPPINS GROUP NEWSViews from Silicon Valley
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